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Recently Lego Group has remedied a great gap in their Lego toys: Legos for girls that show girls in careers in science! Up till now their image of girls has been quite narrow: Princesses.
Yesterday I was downtown for a doctor’s appointment. Having come at the wrong time (an hour late, has this ever happened to you?), I decided to use my unexpected freedom to do some on-the-spot reporting. I went in search of the Lego Store at Nordstrom’s. It was no more! I was exposed to the exorbitant prices of women’s clothing, and feeling faint I wondered uptown to Water Tower Place. I had a feeling Lego would have moved to an even more prestigious mall, one that contained an American Girl store. Mothers and Grandmothers were already spending prodigious amounts of money, so why not put more temptation in their way?
My intuition was correct! On the second floor was the Lego store. I approached a friendly looking redhead and asked: Do you have the new science career Legos for girls in stock? Are they popular? She led me to them. She said they were so popular that customers were telephoning the store asking for the set to be reserved. She refused them. They had to come into the store. I have a photo of her here. She’s very adorable. I bought a Lego set and plan to introduce it to my grown up girl friends so we can have a day playing with it. Because we are adults, we may drink alcoholic beverages while putting it together.
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